If you’ve built your website on HubSpot CMS Hub and now need to move it to another HubSpot account, you may wonder if it’s as simple as “transferring” the site. The short answer is: yes, it’s possible, but not with a single click. Instead, the process involves structured steps to copy over your design, content, and assets.
What You Can Migrate Between HubSpot Accounts
✅ Themes, templates, and modules
- Custom themes you’ve created in the HubSpot design manager can be exported and imported into the new account.
- Marketplace themes can also be used in the new account, provided you have access to them.
✅ Website and landing pages
- HubSpot allows you to clone or manually recreate pages in the new account.
- Pages relying on custom modules may need adjustments after migration.
✅ Blog posts
- HubSpot provides a content export tool for blogs, which lets you export blog data and import it into the new account.
✅ Files and media
- Images, PDFs, and other files can be re-uploaded into the new HubSpot file manager.
What You Cannot Migrate Directly
❌ Entire websites in one step
- There’s no “move site” button that transfers everything, including analytics and CRM data.
❌ Contacts, analytics, and workflows
- These remain tied to the original HubSpot account. While you can export/import contacts, historical analytics won’t transfer.
❌ Reports and dashboards
- These must be manually recreated in the new account.
How Businesses Typically Handle HubSpot Website Migration
- Small websites (few pages) → Rebuilding manually is often the easiest and fastest option.
- Large websites (dozens or hundreds of pages) → Consider HubSpot’s migration services or work with a HubSpot Solutions Partner who specializes in content migration.
- Blogs → Use the blog export tool to move posts seamlessly.
Step-by-Step DIY Migration Approach
- Export your blog content using HubSpot’s export tool.
- Recreate website and landing pages by copying content and design.
- Export/import themes and modules via the design manager.
- Re-upload media files into the new account’s file manager.
- Rebuild forms, CTAs, and workflows manually.
- Recreate analytics dashboards and reports in the new account.
Final Thoughts
Migrating a HubSpot website from one account to another is doable, but it’s not fully automated. Think of it more like copying and rebuilding rather than a direct “transfer.”
👉 For small sites, DIY migration works fine.
👉 For larger sites, HubSpot’s professional migration service or a certified Solutions Partner is often the smarter choice.
If you’re planning a migration, evaluate your website size, the content volume, and whether you need to move CRM data. This will help you decide between a hands-on DIY approach or expert support.
⚡Pro Tip: If you’re also moving domains, check out HubSpot’s domain connection guide to make sure your site stays live without downtime.