Website analytics are essential for understanding whether a website is attracting visitors, appearing in search results, and growing over time. However, sharing that information is not always straightforward. A website owner may have Google Analytics 4 and Google Search Console configured correctly, but a client, team member, potential buyer, or business partner may not want—or need—to log into those platforms.
Public Analytics Reports provides a WordPress-based presentation layer for selected Google Analytics 4 and Google Search Console data. It allows website performance information to be presented through a clean, shareable WordPress page while keeping the underlying Google credentials restricted to the website administrator.
GitHub repository:
https://github.com/SplendidDigital/Public-Analytics-Reports
What Is Public Analytics Reports?
Public Analytics Reports is a WordPress plugin that connects a WordPress installation with:
- Google Analytics 4
- Google Search Console
It then presents selected information in a simplified report designed to be viewed from a normal WordPress Page or Post.
The plugin includes reporting periods of 7, 14, 28, and 90 days, along with traffic, search, content and filtering capabilities. It can also manage reports for multiple websites from the same WordPress installation.
The important distinction is that the plugin does not replace Google Analytics or Search Console. Instead, it provides a convenient WordPress interface for presenting selected information from those services.
Why Is a Public Analytics Report Useful?
The biggest advantage is simple:
People can review selected website performance information without being given access to the underlying Google Analytics account.
This creates several practical applications.
1. Particularly Useful for Website Flipping
One of the most interesting applications is the website flipping and digital-asset marketplace business.
When a website is offered for sale, potential buyers commonly want to know:
- How much traffic does the website receive?
- Where do visitors come from?
- Which countries generate traffic?
- Which devices are used?
- How much traffic comes from organic search?
- How many Google Search impressions does the site receive?
- Which search queries generate visibility?
- Which pages attract visitors?
Traditionally, a seller might provide screenshots from Google Analytics or Search Console.
Another approach is to give the buyer temporary analytics access.
Both approaches have limitations.
Screenshots are static, while giving someone account access can introduce unnecessary access and security concerns.
Public Analytics Reports provides another option.
A seller can create a dedicated WordPress analytics page for the website and place the report URL alongside the website’s sales listing.
For example, a dedicated report can be generated using:
[public_analytics_report domain="example.com"]
The GitHub documentation specifically describes this use case for website sellers and digital-asset marketplaces.
This can make an analytics page part of a website’s sales presentation.
2. Live Analytics Instead of Screenshots
A screenshot represents a particular moment.
For example, a seller might take a screenshot showing:
June 30 – September 27
But as time passes, the screenshot becomes historical.
A WordPress analytics page can instead provide a continuously accessible report based on the configured reporting period.
This is useful when a website is being marketed for several weeks or months.
A potential buyer can revisit the report and see the currently available reporting data rather than relying exclusively on an old screenshot.
The plugin also provides a PDF download option, so both approaches can coexist:
Live report → ongoing inspection
PDF → convenient snapshot or documentation
The repository lists PDF downloading as one of the plugin’s features.
3. A Useful Tool for Website Brokers
Website brokers frequently need to communicate information between:
Seller → Broker → Potential Buyer
Analytics can become repetitive during this process.
Instead of repeatedly preparing screenshots, a broker can provide a dedicated analytics URL.
For example:
https://example.com/website-analytics/
with the WordPress page containing:
[public_analytics_report domain="example.com"]
The broker can then use the same report page when communicating with multiple prospective buyers.
This can make analytics presentation more standardized.
4. Useful for Website Portfolios
A company managing several websites can configure multiple properties within the plugin.
The repository describes a multi-site selector that displays websites alphabetically.
This creates a useful portfolio dashboard.
For example:
Calnzee.com
DigitalSplendid.com
Flipnzee.com
Progaiz.com
Statnzee.com
Webnzee.com
Wpnzee.com
Instead of creating completely separate analytics systems, an administrator can maintain multiple website listings within the same WordPress installation.
The general shortcode is:
[public_analytics_report]
An individual website can then have its own dedicated report:
[public_analytics_report domain="calnzee.com"]
The plugin’s repository documents both the general and domain-specific shortcode approaches.
5. Useful for Teams
Not everybody who needs website performance information needs access to Google Analytics.
Consider a small team consisting of:
- Website owner
- Content writer
- SEO specialist
- Marketing employee
- Project manager
- Developer
The website owner may be comfortable working inside Google Analytics.
The other members may simply need answers to questions such as:
Are visitors increasing?
Which channels are producing traffic?
Which countries are visiting the site?
Which pages are performing?
Is Google Search generating impressions?
A dedicated WordPress report can provide those answers without requiring every team member to learn the complete Google Analytics interface.
The repository identifies small-team website management, agency reporting, SEO progress reporting and content-performance monitoring among potential uses.
6. Client Reporting for Agencies
Agencies managing websites for clients often need to communicate performance regularly.
A conventional process might involve:
- Open Google Analytics.
- Select the website.
- Select the date range.
- Export information.
- Prepare screenshots.
- Create a report.
- Send it to the client.
A dedicated analytics page can reduce some of this repetitive work.
The client can simply open the report page.
For example:
https://clientwebsite.com/analytics-report/
The agency can configure the page to show the relevant website’s data.
This makes the WordPress website itself a convenient reporting interface.
7. SEO Progress Monitoring
Google Search Console provides information that is particularly valuable for SEO.
Public Analytics Reports can present selected Search Console information alongside Google Analytics data.
This allows someone reviewing a website to consider both:
Search visibility
- Impressions
- Clicks
- Search queries
Website traffic
- Visitors
- Sessions
- Traffic channels
- Locations
- Devices
- Content
This combination is useful because search visibility and website traffic answer different questions.
A website can receive search impressions without receiving many clicks. Likewise, traffic can come from channels other than organic search.
Looking at both sources gives a broader picture of website performance.
8. Filters Make the Report More Useful
A large analytics report can contain a lot of information.
Public Analytics Reports therefore provides filters for areas such as:
- Traffic source/channel
- Country
- Device
- Content/page
- Search query
This allows the viewer to narrow the information rather than examining the entire report at once.
For example, someone evaluating an international website could examine country-level performance.
An SEO specialist could concentrate on search queries.
A content manager could investigate individual pages.
9. Multiple Reporting Periods
Different situations require different time periods.
The plugin supports:
- 7 days
- 14 days
- 28 days
- 90 days
This makes the report useful for both short-term monitoring and longer-term evaluation.
For example:
7 days
Useful for recent activity.
28 days
Useful for a monthly-style view.
90 days
Useful when evaluating a website’s broader recent performance.
10. Google Credentials Are Not Intended for Public Visitors
One of the important architectural characteristics of the plugin is that public visitors do not need to authenticate with Google Analytics.
The repository states that Google OAuth credentials remain on the WordPress installation rather than being exposed to public visitors.
This means the intended model is:
Administrator
→ connects Google Analytics/Search Console
→ configures the website
→ publishes selected analytics through WordPress
Visitor / Client / Buyer
→ opens the report page
→ views the selected information
This separation is particularly useful when analytics need to be shared without giving people access to the underlying Google account.
11. Particularly Interesting for Digital-Asset Marketplaces
The website-flipping use case can be extended into a broader digital-asset marketplace model.
A marketplace listing might contain:
Website information
- Domain
- Website description
- Asking price
- Technology
- Monetization information
Analytics information
- Visitors
- Sessions
- Traffic sources
- Search impressions
- Search clicks
- Top queries
- Top pages
- Geographic information
The analytics report can therefore become another component of the marketplace listing.
This is especially useful when the marketplace wants prospective buyers to perform their own preliminary due diligence.
12. Public Report Does Not Mean Public Google Analytics Access
This distinction is important.
The purpose of the plugin is not to expose the Google Analytics account itself.
Instead, it provides a selected presentation of analytics information through WordPress.
That means the website owner controls:
- Which website is reported
- Which WordPress page contains the report
- Which reporting periods are available
- Which information is presented
- Whether a dedicated report is created for an individual website
The underlying Google services remain the source of the data.
13. A Simple WordPress Implementation
A general analytics page can use:
[public_analytics_report]
For a specific website:
[public_analytics_report domain="calnzee.com"]
This makes it possible to create separate pages such as:
/calnzee-analytics/
/webnzee-analytics/
/wpnzee-analytics/
/progaiz-analytics/
Each page can contain a fixed website report.
The same plugin can therefore support both a portfolio-style analytics page and individual website analytics pages.
14. Who Can Benefit From It?
Public Analytics Reports can be useful for:
| User | Possible use |
|---|---|
| Website flippers | Demonstrate traffic and search performance to buyers |
| Website brokers | Provide analytics to prospective buyers |
| Digital-asset marketplaces | Add analytics pages to listings |
| Agencies | Provide clients with accessible reporting |
| Website owners | Monitor their portfolio |
| SEO specialists | Review search performance |
| Content teams | Examine page and content performance |
| Small businesses | Share selected performance information |
| Project managers | Monitor website progress |
| Investors evaluating websites | Review selected traffic and search information |
These use cases are consistent with the use cases documented in the project’s repository.
Conclusion
Public Analytics Reports addresses a relatively simple but practical problem: Google Analytics and Search Console contain valuable information, but not everyone who needs that information needs direct access to those platforms.
By bringing selected GA4 and Search Console data into a WordPress report, the plugin creates a convenient middle layer between the underlying analytics services and the people who need to see the results.
For ordinary website owners, it can provide a straightforward progress dashboard.
For agencies, it can simplify client reporting.
For teams, it can make website performance easier to monitor.
And for website flipping, website brokerage and digital-asset marketplaces, it can provide something particularly useful: a dedicated analytics page that can be shared with prospective buyers as part of a website listing.
The project is available as open-source code on GitHub:
https://github.com/SplendidDigital/Public-Analytics-Reports
The repository currently describes the project as a WordPress plugin that turns selected Google Analytics and Search Console data into a simple, shareable report.
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