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You are here: Home / Archives for 2026

Archives for 2026

How a GitHub Codespace Stuck on “Setting up your codespace” Was Solved Without Buying a New Laptop

Rajeev Bagra · July 1, 2026 · Leave a Comment

There are moments when a technical problem seems to point towards failing hardware. A slow laptop, an old operating system, or an aging browser often becomes the first suspect. However, real-world troubleshooting frequently tells a different story.

This article walks through a real troubleshooting session where GitHub Codespaces refused to load on one Windows laptop while working perfectly on another device connected to the same Wi-Fi network. Instead of replacing the laptop, a systematic investigation revealed that the real culprit was a simple DNS configuration.

If you ever encounter a similar problem, this guide may save you hours of frustration—and possibly thousands of rupees.


The Problem

A GitHub Codespace opened normally on one device but remained stuck on the message:

Setting up your codespace

The issue occurred consistently on an HP Windows laptop.

Interestingly,

  • GitHub itself opened normally.
  • The user could log in successfully.
  • Chrome and Microsoft Edge both showed the same behaviour.
  • The same GitHub account worked perfectly on another device using the same internet connection.

This immediately suggested that the problem was probably not with GitHub.


First Thoughts

Many people would naturally assume:

  • The laptop is too old.
  • Windows is outdated.
  • The browser is incompatible.
  • It’s time to purchase a new computer.

That would have been an expensive mistake.

Instead of replacing hardware, the issue was investigated step by step.


Step 1 – Rule Out Browser Problems

Both browsers were tested.

  • Google Chrome ❌
  • Microsoft Edge ❌

Since both browsers behaved identically, it became unlikely that Chrome itself was responsible.


Step 2 – Check Proxy Settings

The following command was executed:

netsh winhttp show proxy

Result:

Direct access (no proxy server)

This ruled out proxy configuration as the cause.


Step 3 – Open Browser Developer Tools

Chrome Developer Tools (F12) were opened.

Initially, the Network tab showed several failed requests.

The important observation was that JavaScript files from GitHub’s asset server were failing to load.

This meant the browser could not download files required to start Codespaces.


Step 4 – Investigate DNS Resolution

The next step was checking whether GitHub domains could be resolved.

The command

nslookup github.dev

worked successfully.

However,

nslookup assets.github.dev

returned

Query refused

This was the first major clue.

The DNS server was refusing requests for one of the domains required by GitHub Codespaces.


Step 5 – Don’t Jump to Conclusions

At this stage, it would have been very easy to conclude that

  • Windows was corrupted,
  • the browser was broken,
  • or the laptop had become obsolete.

None of those assumptions were correct.

The evidence pointed towards DNS.

Good troubleshooting always follows evidence rather than assumptions.


Step 6 – Change DNS Servers

Instead of using the default DNS supplied by the internet provider, the DNS servers were changed to Cloudflare.

Preferred DNS

1.1.1.1

Alternate DNS

1.0.0.1

This can be configured from

Network Adapter
→ Properties
→ Internet Protocol Version 4 (TCP/IPv4)

Step 7 – Flush the DNS Cache

After changing DNS, the following command was executed:

ipconfig /flushdns

This removes cached DNS entries so Windows begins using the new DNS server immediately.


Step 8 – Verify the Fix

Running

nslookup assets.github.dev

now returned valid IP addresses instead of “Query refused.”

This confirmed that the DNS issue had been resolved.

At this point, GitHub Codespaces was finally able to download the JavaScript files required to start.


Lessons Learned

Several valuable lessons came out of this troubleshooting exercise.

1. Never blame the hardware first

An older laptop does not automatically mean faulty hardware.

Many software and networking issues produce symptoms that resemble hardware failures.


2. Compare with another device

Since another device worked on the same internet connection, GitHub itself was quickly ruled out.

Comparisons like this dramatically reduce troubleshooting time.


3. Browser Developer Tools are incredibly useful

Opening the Network tab revealed that JavaScript files were failing to download.

Without that clue, troubleshooting would have taken much longer.


4. DNS problems can appear in unexpected ways

Most people think DNS only affects opening websites.

In reality, modern web applications often depend on multiple domains.

If even one required domain cannot be resolved, the entire application may fail.


5. Work systematically

Rather than guessing, eliminate one possibility at a time.

In this case, the following possibilities were ruled out:

  • Browser
  • GitHub account
  • Internet connection
  • Proxy
  • Hardware

Only then did DNS become the obvious suspect.


Commands Used During Troubleshooting

Check proxy

netsh winhttp show proxy

Check GitHub domain

nslookup github.dev

Check GitHub assets

nslookup assets.github.dev

Flush DNS cache

ipconfig /flushdns

Final Thoughts

One of the biggest mistakes people make during troubleshooting is assuming that the most expensive explanation is the correct one.

When software refuses to work, it’s tempting to think:

“My laptop has become too old.”

In this real-world case, that assumption would have been completely wrong.

The solution wasn’t a faster processor, more RAM, or a new computer.

It was simply replacing an uncooperative DNS server with a reliable public DNS provider.

A few minutes of careful investigation solved a problem that could easily have resulted in an unnecessary laptop purchase.

Good troubleshooting is one of the most valuable technical skills you can develop. It saves time, reduces frustration, and often saves money by preventing unnecessary upgrades.

Why I Moved My WordPress Websites from AWS Lightsail to IONOS Web Hosting

Rajeev Bagra · June 24, 2026 · Leave a Comment

Important Note on IONOS Web Hosting: Understanding the Real-World Limits
IONOS advertises unlimited hosting, but in practice, the number of WordPress websites you can comfortably host depends on the resources available under your plan. In my experience, I currently host five WordPress websites on a single IONOS Web Hosting plan, using approximately 164,688 of the 262,144 available files. Although the plan supports up to 5,000 databases, database capacity is unlikely to be the main limitation for most small website portfolios. The file limit is a more important consideration because WordPress core files, themes, plugins, uploads, backups, caches, and other generated files all contribute to usage. The plan also includes six SSL certificates, so anyone planning to host more domains should check the certificate allowance and the cost of additional certificates before expanding. Based on my current usage, I would recommend treating this plan as a practical option for approximately five to six small WordPress websites, provided their resource requirements are modest. Hosting more sites may be possible, but the actual limit will depend on file usage, traffic, storage, performance, and SSL requirements. Therefore, “unlimited hosting” should not automatically be interpreted as unlimited capacity for WordPress websites; always check the technical limits and monitor your account usage before adding more sites.

For several years, AWS Lightsail was my preferred platform for hosting WordPress websites. It provided an affordable entry point into the AWS ecosystem and made it easy to deploy WordPress using the Bitnami stack.

However, after running multiple websites on AWS Lightsail and recently migrating one of them to IONOS Web Hosting, I began questioning whether cloud hosting was still the most economical solution for my use case.

This article shares my experience migrating a WordPress website from AWS Lightsail Bitnami to IONOS Web Hosting and explains why I am considering moving additional websites as well.

My AWS Lightsail Setup

Over time, I accumulated several WordPress websites hosted on separate AWS Lightsail instances.

Most of these websites used the Bitnami WordPress stack because it offered:

  • Easy WordPress deployment
  • Good performance
  • Automated SSL management
  • Stable configuration
  • Simplified server administration

The sites generally performed well and required very little maintenance.

The Cost Problem

The primary reason for exploring alternatives was hosting cost.

Each AWS Lightsail instance was costing approximately:

With multiple websites running, the monthly hosting bill grew significantly.

For example:

After accounting for storage, backups, and occasional upgrades, the total infrastructure cost could approach:

For hobby projects, content websites, and small business sites, those costs become difficult to justify.

AWS Credits Delayed the Problem

One reason the costs were not immediately noticeable was that the AWS account benefited from various credits.

These included:

  • Initial AWS promotional credits
  • AWS startup and promotional programs
  • AWS coupon codes
  • AWS credits received through participation in AWS Customer Council surveys

Because of these credits, hosting costs were effectively subsidized for a long period.

However, cloud credits eventually expire.

Once that happened, the real monthly hosting cost became much more visible.

Bitnami Deprecation Changed the Equation

Another factor influencing the migration was the recent deprecation of Bitnami WordPress images on AWS Lightsail.

For many users, Bitnami was one of the biggest advantages of Lightsail.

The Bitnami stack offered:

  • Excellent documentation
  • Predictable configuration
  • Stable performance
  • Simple SSL management

The newer Amazon-provided WordPress instances are functional, but my experience has not been as positive.

Bitnami Performed Better Than Amazon WordPress Instances

In my testing, Bitnami-based WordPress installations appeared significantly more stable than the newer Amazon WordPress alternatives.

Using similar instance sizes and configurations:

  • Bitnami sites remained responsive
  • Resource usage remained predictable
  • Websites handled normal traffic comfortably

By comparison, some Amazon WordPress instances appeared less tolerant of traffic spikes and resource fluctuations.

Even relatively small amounts of traffic occasionally caused performance degradation that was not observed on equivalent Bitnami installations.

This experience may vary by workload, but it contributed to my decision to explore alternatives.

Discovering IONOS Web Hosting

While researching lower-cost hosting options, I came across IONOS Web Hosting Plus.

The pricing immediately caught my attention.

At the time of writing, the introductory offer included:

  • Approximately $1 per month during the first year
  • Free domain registration for the first year
  • Unlimited websites
  • Unlimited storage
  • Unlimited databases
  • SSL certificates
  • Daily backups
  • Email hosting
  • SSH and SFTP access

You can check the latest offer here:

https://aklam.io/44vYUIE8?ems_dl=767311959_fBIYJFGTJP_459869_4104000_1_2000007

Comparing the Numbers

Consider the difference.

AWS Lightsail

IONOS Web Hosting Plus (Introductory Pricing)

Even after promotional pricing expires, the savings can still be substantial depending on the number of websites being consolidated onto a single hosting account.

For website owners managing multiple low-to-medium traffic WordPress websites, the economics become very compelling.

The Migration Process

The migration itself was surprisingly straightforward.

Step 1: Create a Backup

A complete backup was created using the WPvivid Backup plugin.

This included:

  • Database
  • Themes
  • Plugins
  • Media uploads
  • WordPress settings

Step 2: Install WordPress on IONOS

A fresh WordPress installation was uploaded to the IONOS webspace.

A new MySQL database was created and configured.

Step 3: Restore the Backup

WPvivid Backup was installed on the new server.

The backup files were uploaded and restored.

After restoration:

  • Posts appeared correctly
  • Pages loaded normally
  • Plugins worked
  • Media files were restored

Step 4: Connect the Domain

The domain was connected to the appropriate IONOS webspace directory.

DNS records were updated.

Step 5: Fix WordPress URLs

Initially the website loaded without CSS styling.

The cause was that WordPress still referenced the temporary migration URL.

Updating:

to the correct domain fixed the issue immediately.

Results

The migrated website now runs successfully on IONOS.

The migration preserved:

  • Content
  • Images
  • Plugins
  • Themes
  • URLs
  • SEO settings

Most importantly, the website now operates on significantly lower hosting costs.

Would I Recommend the Move?

AWS Lightsail remains an excellent platform.

For developers, SaaS applications, custom stacks, APIs, and scalable workloads, AWS is still difficult to beat.

However, for WordPress users running multiple websites, the economics can be very different.

If your primary goal is publishing content rather than managing servers, a traditional hosting platform may offer a better balance between cost and convenience.

For my particular use case, moving WordPress websites from AWS Lightsail to IONOS substantially reduced hosting costs while simplifying website management.

If you’re considering a similar move, you can explore the current IONOS Web Hosting offers here:

https://aklam.io/44vYUIE8?ems_dl=767311959_fBIYJFGTJP_459869_4104000_1_2000007

Final Thoughts

AWS Lightsail served me well for many years, particularly when combined with the excellent Bitnami WordPress stack.

But with Bitnami no longer being the default path on Lightsail, promotional AWS credits expiring, and hosting costs becoming more noticeable, the value proposition changed.

For WordPress users operating multiple websites, consolidating those sites onto a hosting platform such as IONOS can dramatically reduce costs while maintaining the functionality needed for content-driven websites.

Sometimes the best infrastructure decision is not about gaining new features—it’s about achieving the same result at a fraction of the cost.

What Happens Beneath Recursion? Understanding Call Stacks, Stack Frames, CPUs, and Why Most Programming Languages Depend on Them

Team Webnzee · June 13, 2026 · Leave a Comment

When learning recursion, many programmers eventually ask a deeper question:

What is actually happening underneath the programming language when functions call themselves?

Consider the classic Lua factorial example:

function fact(n)
    if n == 0 then
        return 1
    else
        return n * fact(n - 1)
    end
end

At first, the focus is usually on understanding recursion itself.

However, a curious learner may eventually wonder:

  • How does the computer remember all those function calls?
  • Where are the intermediate values stored?
  • Is there some hidden program tracking everything?
  • Can programming languages work without stacks?
  • Can stacks be disabled?

The answers lead into computer architecture, operating systems, interpreters, and language design.


The Hidden Structure: The Call Stack

Most programming languages use a structure called a call stack to keep track of active function calls.

The call stack stores information such as:

  • Function parameters
  • Local variables
  • Return addresses
  • Temporary values

The primary purpose of the call stack is to remember where execution should continue after a function finishes.

A simple function call:

greet()

creates a stack frame.

When the function returns:

return

the stack frame is removed.


What Is a Stack Frame?

Each function call receives its own stack frame.

A stack frame typically contains:

Function name
Parameters
Local variables
Return address
Temporary values

For example:

+------------------+
| greet()          |
+------------------+

When the function completes, that frame is removed and execution returns to the caller.


What Happens During Recursion?

Suppose:

fact(3)

is executed.

The stack grows:

+------------------+
| fact(3)          |
+------------------+

Then:

+------------------+
| fact(2)          |
+------------------+
| fact(3)          |
+------------------+

Then:

+------------------+
| fact(1)          |
+------------------+
| fact(2)          |
+------------------+
| fact(3)          |
+------------------+

Then:

+------------------+
| fact(0)          |
+------------------+
| fact(1)          |
+------------------+
| fact(2)          |
+------------------+
| fact(3)          |
+------------------+

Once the base case is reached:

return 1

the stack begins to unwind.

Frames are removed one by one until the original function call finishes. This process is known as stack unwinding.


Who Actually Maintains the Stack?

Many beginners imagine that the programming language itself keeps track of everything.

In reality, several layers cooperate:

Lua / Python / C Program
          ↓
Language Runtime / Interpreter
          ↓
Operating System
          ↓
CPU
          ↓
RAM

The call stack ultimately resides in memory.

The language runtime uses it, the operating system allocates it, and the CPU helps manage it.


The CPU’s Role

Modern processors typically include a special register known as the:

Stack Pointer

The stack pointer tracks the current top of the stack.

Every time a function is called:

Push new stack frame

Every time a function returns:

Pop stack frame

This mechanism allows nested and recursive function calls to work efficiently.


Why Recursion Eventually Fails

The stack is not infinite.

Every recursive call consumes additional stack space.

For example:

function bad(n)
    return bad(n - 1)
end

never reaches a stopping condition.

Eventually the stack fills up and a stack overflow occurs.

This is why recursive functions require a base case.


Do All Programming Languages Use Stacks?

Almost all mainstream programming languages rely on stacks in some form.

Examples include:

  • Lua
  • Python
  • C
  • C++
  • Java
  • JavaScript
  • Go
  • Rust

The details differ, but the underlying idea remains the same. Function calls require somewhere to store execution state.


Does C Use a Stack?

Yes.

Consider:

int fact(int n)
{
    if (n == 0)
        return 1;

    return n * fact(n - 1);
}

Each call creates a new stack frame.

Because C exposes low-level details more directly than many languages, understanding stacks is especially important when learning C.


Does Python Use a Stack?

Yes.

Python uses a call stack and also imposes a recursion limit.

The interpreter provides:

import sys

print(sys.getrecursionlimit())

which returns the maximum recursion depth allowed by the interpreter. Python includes this safeguard to help prevent infinite recursion from crashing the interpreter stack.

The limit can be adjusted:

sys.setrecursionlimit(2000)

although this should be done carefully because deeper recursion increases stack usage.


Does Lua Use a Stack?

Yes.

Lua maintains internal stacks for function calls and the Lua API itself.

The official Lua reference manual discusses stack management and stack overflow protection through functions such as:

lua_checkstack()

used when interacting with Lua’s C API.

Lua also includes protections against excessive call depth and stack overflows.


Are There Languages Without Stacks?

This question has a surprising answer.

While some historical computer systems lacked dedicated hardware stack support, programmers and compiler writers still implemented stack-like behavior in software.

In practice, almost every modern language relies on some form of stack because function calls require storage for:

  • Parameters
  • Local variables
  • Return addresses
  • Execution state

Without such storage, ordinary function calls would be extremely difficult to implement.


Can Stacks Be Disabled?

Generally, no.

Stacks are fundamental to how function calls work.

What developers can often change is:

  • Stack size
  • Recursion depth limits
  • Tail-call optimizations (in some languages)
  • Memory allocation strategies

But the concept of storing execution state somewhere remains essential.


Recursion Versus Iteration

Recursive factorial:

function fact(n)
    if n == 0 then
        return 1
    else
        return n * fact(n - 1)
    end
end

Iterative factorial:

function fact(n)
    local result = 1

    for i = 1, n do
        result = result * i
    end

    return result
end

The iterative version usually uses a single stack frame.

The recursive version creates many stack frames.

For very large problems, iterative approaches often consume less stack memory.


Key Takeaway

When a programmer writes:

fact(5)

the call is not handled solely by Lua.

A sophisticated chain of systems works together:

Lua Code
    ↓
Lua Interpreter
    ↓
Operating System
    ↓
CPU Stack Pointer
    ↓
Stack Frames in RAM

Understanding recursion often provides a first glimpse beneath a programming language and into the architecture of computers themselves. What initially appears to be a simple function call is actually supported by decades of innovations in programming language design, operating systems, compiler theory, and computer hardware.

Further Reading

Computer Science Concepts

Advanced Topics

  • Tail Call Optimization
  • Stack Overflow Errors
  • Compiler Design
  • Assembly Language Programming
  • Operating System Process Memory Layout
  • Virtual Machines and Interpreters

Understanding the Difference Between a Public GitHub Repository and GitHub Releases

Team Webnzee · May 17, 2026 · Leave a Comment

While working on a custom WordPress plugin project, a developer encountered an interesting question:

“If the GitHub repository is already public, why create ZIP files and GitHub Releases separately?”

This is a very common confusion among developers who are beginning to distribute plugins, themes, software tools, or open-source projects.

Public Repository vs GitHub Release

Although both exist on GitHub, they serve different purposes.

Public GitHub Repository

A public repository is mainly intended for:

  • Source code hosting
  • Commit history
  • Collaboration
  • Code review
  • Development workflow
  • Version control

When a repository is public, anyone can:

  • View the code
  • Clone the repository
  • Fork the project
  • Download the repository as a ZIP

GitHub already provides a built-in:

Code → Download ZIP

option.

Example public repository:

https://github.com/SplendidDigital/revisedflipnzee

This means users can still access and download the project without Releases.


Then Why Use GitHub Releases?

GitHub Releases are designed more like packaged software distributions.

They are especially useful for:

  • Stable downloadable versions
  • Plugin/theme installation
  • Software distribution
  • Changelog management
  • Version tracking
  • Non-technical users

For example:

  • v1.0
  • v2.0
  • v2.1

Each Release can contain:

  • ZIP files
  • changelogs
  • release notes
  • downloadable assets

This creates a cleaner and more professional distribution system.

Example GitHub Release:

https://github.com/SplendidDigital/revisedflipnzee/releases/tag/v2.0


Why Releases Matter for WordPress Plugins

For WordPress plugins specifically, Releases are extremely convenient because users can:

  1. Download a ready-made ZIP
  2. Upload it directly in:
    WordPress Admin → Plugins → Add New → Upload Plugin
  3. Activate it immediately

without interacting with Git or repository files.


Important Takeaway

A public repository alone is already enough to share code publicly.

GitHub Releases are optional enhancements that improve:

  • usability
  • software packaging
  • professionalism
  • version organization

For early-stage projects, simply maintaining a public repository is completely acceptable.

As the project matures, Releases become increasingly valuable for structured software distribution.

Why HubSpot Became Relevant Beyond Email Marketing

Rajeev Bagra · May 16, 2026 · Leave a Comment

Many developers, technical founders, and even digital marketers sometimes look at HubSpot and wonder:

“Why is this platform such a big deal?”

At first glance, it can seem like just another email marketing platform similar to Moosend, Omnisend, Mailchimp, or Brevo. Some people also feel that HubSpot’s website builder is unnecessary when powerful alternatives like WordPress, Webflow, Shopify, or Wix already exist.

So what exactly made HubSpot so relevant?

The answer is that HubSpot is not really competing as “just an email marketing tool.”

Its real value lies somewhere much bigger.


HubSpot’s Core Product Is Actually the CRM

One of the biggest misconceptions about HubSpot is that it is mainly an email marketing platform.

In reality, the center of the entire ecosystem is the CRM (Customer Relationship Management system).

Email marketing is simply one feature connected to that CRM.

This changes everything.

Imagine a visitor who:

  • visits your website
  • downloads a PDF guide
  • opens marketing emails
  • clicks a pricing page
  • books a meeting
  • speaks with sales
  • later contacts customer support

HubSpot stores all of those interactions inside a single customer timeline.

This unified customer history becomes extremely valuable for businesses.

Instead of information being scattered across multiple disconnected tools, everything stays connected inside one ecosystem.


The Real Problem HubSpot Solves

Most growing businesses eventually face a common problem:

Their systems become fragmented

They may use:

  • one tool for email marketing
  • another for CRM
  • another for customer support
  • another for landing pages
  • another for analytics
  • another for forms and automation

Soon, the business starts depending heavily on integrations, APIs, and tools like Zapier just to keep everything synchronized.

HubSpot’s pitch became very simple:

“Why not keep everything connected in one place?”

That idea resonated strongly with startups and small-to-medium businesses.


Sales and Marketing Alignment Is a Huge Reason for HubSpot’s Growth

One of the biggest challenges inside many companies is that marketing and sales teams often operate separately.

A common scenario looks like this:

  • marketing generates leads
  • sales teams distrust those leads
  • customer support lacks context
  • nobody clearly knows which campaigns generated actual revenue

HubSpot solved this by connecting:

  • lead generation
  • sales pipelines
  • customer tracking
  • automation
  • meetings
  • support tickets
  • reporting
  • attribution analytics

inside a unified platform.

This alignment became especially attractive for:

  • agencies
  • SaaS businesses
  • B2B companies
  • consulting firms
  • service-based businesses

because these organizations depend heavily on tracking and nurturing leads.


Why the Website Builder Still Matters

Critics are often correct when they say HubSpot’s website builder is not the best in the industry.

Platforms like:

  • WordPress
  • Webflow
  • Shopify
  • Wix

may offer more flexibility or stronger design ecosystems.

However, HubSpot’s website builder was never mainly about visual design innovation.

Its strength comes from deep integration with the CRM.

For example, businesses can:

  • personalize website content for returning visitors
  • trigger workflows when users visit specific pages
  • notify sales teams automatically
  • customize calls-to-action based on customer history
  • track behavior directly inside the CRM

In other words:

The website becomes part of the larger customer relationship system.

That is where the value appears.


HubSpot Benefited From Salesforce Being Too Complex

Historically, Salesforce dominated the CRM market.

But many smaller businesses found Salesforce:

  • expensive
  • complicated
  • difficult to implement
  • dependent on consultants and developers

HubSpot entered the market with a very different experience:

  • cleaner interface
  • easier onboarding
  • generous free tools
  • inbound marketing focus
  • simpler automation setup

This made HubSpot particularly attractive to startups and SMBs.

For many companies, it felt more approachable than traditional enterprise CRM software.


The Ecosystem Creates Strong Customer Retention

Another major reason HubSpot became successful is ecosystem lock-in.

Once a company stores:

  • customer contacts
  • pipelines
  • workflows
  • email automations
  • reporting dashboards
  • support conversations
  • content
  • integrations

inside HubSpot, migrating away becomes difficult.

This creates strong long-term retention.

Many successful SaaS companies operate similarly.

For example:

  • Shopify becomes central to ecommerce operations
  • Atlassian becomes central to developer workflows
  • Microsoft becomes central to enterprise productivity

HubSpot aims to become central to customer operations.


Where HubSpot Is Actually Strong

1. B2B Lead Generation

HubSpot performs particularly well for businesses that depend on lead nurturing and sales tracking.

Examples include:

  • agencies
  • SaaS startups
  • consultants
  • B2B service companies

These businesses care deeply about customer journeys and conversion tracking.


2. Marketing Automation

HubSpot’s automation system is one of its strongest features.

Businesses can create workflows involving:

  • lead scoring
  • lifecycle stages
  • branching logic
  • CRM-triggered actions
  • automated follow-ups
  • sales notifications

without heavy coding knowledge.


3. Non-Technical Teams

A major reason for HubSpot’s popularity is that it empowers non-developers.

Marketing teams can build sophisticated workflows and campaigns without constantly relying on engineers.

Developers sometimes underestimate how valuable this independence is for companies.


Where HubSpot Is Overrated

At the same time, criticism of HubSpot is completely valid.

Common complaints include:

  • pricing increases as contact lists grow
  • expensive premium tiers
  • feature bloat
  • unnecessary complexity for smaller creators
  • weaker ecommerce ecosystem than Shopify
  • less flexibility than dedicated website builders

For businesses that only need:

  • newsletters
  • ecommerce email campaigns
  • basic automation

specialized tools may offer better value.

Platforms like:

  • Klaviyo
  • Omnisend
  • Moosend
  • ConvertKit

can sometimes be more cost-effective and focused.


Final Thoughts

HubSpot did not become relevant simply because of email marketing.

It became relevant because it evolved into a centralized platform for managing customer relationships across:

  • marketing
  • sales
  • customer support
  • automation
  • analytics
  • content
  • CRM operations

The email marketing component is only one piece of a much larger business system.

Whether HubSpot is worth using depends entirely on the type of business.

For some companies, it becomes the operational backbone of growth.

For others, it may simply be unnecessary complexity and cost.

You can explore HubSpot and its tools here:

go.try-hubspot.com/9LP7q0

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